The Good Granola Company
Award Winning Craft Cereal Producer
BGP Workshop Delegate (2017)
JAM Studio handled all our NEWFORGE packaging re-design & label printwork – fast quality service!
Everyone seems to know them! x
Paul is a thoroughly motivated and enthusiastic individual, who has a wealth of foodservice experience and knowledge. I have found him reliable and a great source for key projects.
Working with JAM has been invaluable to our early growth.
They’re incredibly passionate with an amazing depth of knowledge.
A real pleasure to work with.
Paul is highly respected in the frozen food industry with a successful track record in growing market shares and profitability. His expertise is invaluable to companies seeking to exploit new market opportunities or seeking to expand volume through strategic developments.
Paul & team always delivered in-depth market reports that helped us plan ahead.
JAM exceeded all our expectations, including reaching UK sales channels previously unavailable to us.
JAM’s field team really helped us grasp the Foodservice opportunity, unlocking the right doors and getting us new business fast.
Exceptionally well connected, combined with a fantastic “can do” attitude
The help and advice provided by JAM was invaluable both to our business and myself as a decision maker, giving the confidence and preparation required to take the business forward to increasing growth.
That’s my boy!
JUSTADDMAYO has a number of specialist business services
which can be added to your business as and when required.
JAM loves to share knowledge!
Check out our Growth Workshop programmes.
We have run specialist SME business development programmes and food study tours for:
Running since 2012 – we are delighted to have helped support the following organisations:
Need a website that won’t break the budget and will really get your message out there?
Need an E-Commerce site to sell your products?
Trade exhibition! – need flyers or banners?
We’ll be happy to help you create whatever you need to boost your brand awareness,
making your business communications consistent, cost effective and a site that you can be proud of.
JAM Studio is here to help…
a quick taste of what JAM does…
Award Winning Craft Cereal Producer
BGP Workshop Delegate (2017)
Award Winning Craft Spirit Distillery
ONE BGP Workshop Delegate (2017)
Category Leader – Prepared Salads & Fruits
Foodservice – Sales and Marketing (2005 – 2014)
Business Growth Workshop Programmes
SME & Start Up Businesses
UK & Ireland Commercial Development
Retail, Foodservice & Industrial B2B
Brand Development – Business Identity – Marketing Design – Packaging – Sales Support Materials
JAM (Just Add Mayo) LLP is a specialist partnership business focused on delivering help and support to companies looking for growth.
Since 2004 we have helped many brands to develop and assisted start-ups and established companies move into new market sectors. We are all food & drink specialists working across all sectors of this diverse industry. Whilst UK based, we do have an international client reach – a tad impressive for a business of our modest size.
JAM’s team comprises of individuals with years of highly relevant and practical experience. We pride ourselves on our ability to quickly get on with the project task and build lasting commercial relationships. Perhaps it’s not such a surprise to know that many of our clients stick with us. We think it is because we are direct and able to overcome tricky business situations with good humour, integrity and because we get the job done.
JAM team members are located across the UK and typically home office based, coming together as required, to work as a combined project team as required.
Why not meet the team…?
Associate Partner
The newest member of our team!
Sandy has made a career out of building strong, powerful brands such as Florette, Aunt Bessie, Ross Youngs and Cadbury. Understanding of how Categories, Consumers and Customers really think and behave, combined with a pragmatic approach to delivering real step changes in business performance. Supported by the ability to create and deliver plans for resource, investment and change to deliver key shareholder targets.
As Commercial Director at Florette, Sandy transformed that business from niche player to nationally recognised No 1 Brand in the Bagged Salad market – the only consumer brand to succeed in the £9 billion Fresh Produce market. Building the credibility and reputation of Florette from one of niche supplier to respected category authority.
Launching major brands at Cadbury, William Jackson and Ross, differentiating from the competition. Leveraging insights, working across all elements of the Marketing Mix removing barriers to purchase for potential customers. Driving significant £multi-million marketing investments and execution across core touch-points including, Retail, PR, Advertising, Events and Digital/Social Media.
Sandy has an appetite to help businesses grow…
Managing Partner
Paul is a well established food industry practitioner. His commercial career started with CPC Caterplan selling some of the UK’s best known food brands, Knorr, Hellmann’s, and Frank Cooper’s marmalade & Mazola corn oil etc.
His association with major food brands continued with RHM & McCain Foods.
Relishing a real commercial challenge, Paul then Joined Tryton Foods, shortly after their devastating factory fire of 1995. He led Tryton’s commercial team to establish the Aunt Bessie Brand as the UK’s fastest moving food brand, placing the brand well inside the UK’s Top 100 food brands from a standing start in just 6 years. Paul then headed up the commercial operation for the Kitchen Range Foods Group returning the business to profit within 18 months.
In early 2004, Paul launched JAM and quickly established the partnership. Whilst at heart, Paul loves the sales & negotiation process, he specialises in Business Strategy, Brand Creation & Development (incl licensing) & Leadership Mentoring.
Paul’s other passions are playing trombone in a big band or tinkering with one of his vintage motorcycles!
Partner
Johnny joined the team in 2007 and is a true expert in his handling of complex and large scale National Accounts in both Retail and Food Service channels. He is a high performing & strategic commercial professional with experience on both sides of the table; he has completed a long-term assignment as interim Director of Purchasing for Hard Rock Café (Europe).
Previously Head of Foodservice for Smithfield Foods Inc, he researched and set up their entire UK Foodservice operation.
Prior to Smithfield, as an international meat trade specialist, he managed the Marks & Spencer account for Tulip Foods Ltd.
Johnny’s passion, when off duty, is playing as a charity cricketer for a well known veterans team or can be found working as a VIP Steward at International Equestrian events, complete with traditional bowler hat!
Associate Partner
Andy is our most recent associate partner to join the JAM team, joining us in 2016. His extensive retail buying experience is highly relevant to many of our clients. In terms of experience, it is perhaps easier to say which major UK retailers that he hasn’t worked for. Senior trading roles at Safeway, Somerfield, Coop and Sainsburys in head office and regional sourcing role has given him a wealth of knowledge and consumer insights.
Suffice to say Andy’s practical no-nonsense style combined with his disarming Scottish directness is a winning combination.
As a member of our business growth workshop team, he has helped many clients overcome hurdles and secured new business listings in major retailers for them.
Andy values his free time, enjoying travel and his latest touring motorcycle.
PR Specialist
Elaine is JAM’s specialist associate for public relations and communications matters. Skilled in PR, Marketing Management, Crisis Management, Brand and Digital Strategy, and Corporate Social Responsibility. Strong business development professional with a MSc degree in Strategic Marketing from The University of Huddersfield.
She’s worked with many of the UK’s leading food and drink brands; Aunt Bessie’s, Filippo Berio olive oils and Cadbury’s to name a few.
Elaine has an impressive reputation within the healthly eating scene and is somewhat of a health food and fitness geek, putting most of the rest of the team to shame with her exercise regime and weekend Total Warrior & Tough Mudder runs.
So for building great brand awareness without the usual PR Puffery & Fluff – she’s your girl!
Partner
Wendy helped to found the JAM partnership with Paul back in 2004 and still looks after most of JAM’s back-of-house systems. After graduating as a foreign language and marketing specialist, she worked at the head offices of Morgan Stanley Bank and then Sainsbury’s head office in London. She later broadened her retail trading experience becoming a senior buying manager. Her insights of what the UK retailer expects from a category supplier are highly valued by the team.
Wendy is a professional educator and trainer, focused management development, enhancing business processes, desk market analysis and of course, creating compelling copy for advertising and category management presentations.
Wendy’s passionate about photography, cross stitch and quilt making – it must be that eye for precise detail again!
This is how We do what We do
or
Our Methodology
(if you want us to sound fancy)
Sticky business problem?
Once we hear from you – we’re keen to find out how we can help.
No obligation at our first discussion meeting with you.
It’s a chance for both of us to get to the heart of the issue
So you can understand how we work – and of course, if you like us
After all – we are a people business!
JAM has never advertised
ALL our work is from word of mouth recommendation
We’ll ask you some pretty searching questions about your business;
These are a few of the core areas we want to understand so we can cook up a cost-effective plan for you.
Why not drop us a line – we don’t bite!
We may well be just the tonic your business needs.