The newest member of our team!

Sandy has made a career out of building strong, powerful brands such as Florette, Aunt Bessie, Ross Youngs and Cadbury. Understanding of how Categories, Consumers and Customers really think and behave, combined with a pragmatic approach to delivering real step changes in business performance. Supported by the ability to create and deliver plans for resource, investment and change to deliver key shareholder targets.

As Commercial Director at Florette, Sandy transformed that business from niche player to nationally recognised No 1 Brand in the Bagged Salad market – the only consumer brand to succeed in the £9 billion Fresh Produce market. Building the credibility and reputation of Florette from one of niche supplier to respected category authority.

Launching major brands at Cadbury, William Jackson and Ross, differentiating from the competition. Leveraging insights, working across all elements of the Marketing Mix removing barriers to purchase for potential customers. Driving significant £multi-million marketing investments and execution across core touch-points including, Retail, PR, Advertising, Events and Digital/Social Media.

Sandy has an appetite to help businesses grow…

Paul is a well established food industry practitioner. His commercial career started with CPC Caterplan selling some of the UK’s best known food brands, Knorr, Hellmann’s, and Frank Cooper’s marmalade & Mazola corn oil etc.
His association with major food brands continued with RHM & McCain Foods.

Relishing a real commercial challenge, Paul then Joined Tryton Foods, shortly after their devastating factory fire of 1995. He led Tryton’s commercial team to establish the Aunt Bessie Brand as the UK’s fastest moving food brand, placing the brand well inside the UK’s Top 100 food brands from a standing start in just 6 years. Paul then headed up the commercial operation for the Kitchen Range Foods Group returning the business to profit within 18 months.

In early 2004, Paul launched JAM and quickly established the partnership. Whilst at heart, Paul loves the sales & negotiation process, he specialises in Business Strategy, Brand Creation & Development (incl licensing) & Leadership Mentoring.

Paul’s other passions are playing trombone in a big band or tinkering with one of his vintage motorcycles!

Johnny joined the team in 2007 and is a true expert in his handling of complex and large scale National Accounts in both Retail and Food Service channels. He is a high performing & strategic commercial professional with experience on both sides of the table; he has completed a long-term assignment as interim Director of Purchasing for Hard Rock Café (Europe).

Previously Head of Foodservice for Smithfield Foods Inc, he researched and set up their entire UK Foodservice operation.
Prior to Smithfield, as an international meat trade specialist, he managed the Marks & Spencer account for Tulip Foods Ltd.

Johnny’s passion, when off duty, is playing as a charity cricketer for a well known veterans team or can be found working as a VIP Steward at International Equestrian events, complete with traditional bowler hat!

Andy is our most recent associate partner to join the JAM team, joining us in 2016. His extensive retail buying experience is highly relevant to many of our clients. In terms of experience, it is perhaps easier to say which major UK retailers that he hasn’t worked for. Senior trading roles at Safeway, Somerfield, Coop and Sainsburys in head office and regional sourcing role has given him a wealth of knowledge and consumer insights.

Suffice to say Andy’s practical no-nonsense style combined with his disarming Scottish directness is a winning combination.
As a member of our business growth workshop team, he has helped many clients overcome hurdles and secured new business listings in major retailers for them.

Andy values his free time, enjoying travel and his latest touring motorcycle.

Elaine is JAM’s specialist associate for public relations and communications matters. Skilled in PR, Marketing Management, Crisis Management, Brand and Digital Strategy, and Corporate Social Responsibility. Strong business development professional with a MSc degree in Strategic Marketing from The University of Huddersfield.
She’s worked with many of the UK’s leading food and drink brands; Aunt Bessie’s, Filippo Berio olive oils and Cadbury’s to name a few.
Elaine has an impressive reputation within the healthly eating scene and is somewhat of a health food and fitness geek, putting most of the rest of the team to shame with her exercise regime and weekend Total Warrior & Tough Mudder runs.

So for building great brand awareness without the usual PR Puffery & Fluff – she’s your girl!

Wendy helped to found the JAM partnership with Paul back in 2004 and still looks after most of JAM’s back-of-house systems. After graduating as a foreign language and marketing specialist, she worked at the head offices of Morgan Stanley Bank and then Sainsbury’s head office in London. She later broadened her retail trading experience becoming a senior buying manager. Her insights of what the UK retailer expects from a category supplier are highly valued by the team.

Wendy is a professional educator and trainer, focused management development, enhancing business processes, desk market analysis and of course, creating compelling copy for advertising and category management presentations.

Wendy’s passionate about photography, cross stitch and quilt making – it must be that eye for precise detail again!