FLORETTE PROJECT OUTLINE
Delighted to have worked extensively for this client – Initial market research phase into why this retail category leading player had been unable to sustain a viable Foodservice business.
Targeted customer contact research (Qualitative & Quantitative) produced compelling insights for Florette.
Next phase was to build a JAM field team of 4 to be the Florette UK Foodservice team. JAM quickly converted one of the UK’s major Foodservice wholesalers to sole supply (removing the 2 incumbent suppliers) and built a sizable Group and Independent end user business.
JAM handled all aspects of growing this business with the Florette team – working as one combined team. Over a period of 4 year built the business unit to enable clinet to recruit a full time sales team, which we helped train.
We continued to work closely, handling all trade marketing and working on new projects.