FLORETTE PROJECT OUTLINE

Delighted to have worked extensively for this client – Initial market research phase into why this retail category leading player had been unable to sustain a viable Foodservice business.

Targeted customer contact research (Qualitative & Quantitative) produced compelling insights for Florette.

Next phase was to build a JAM field team of 4 to be the Florette UK Foodservice team.  JAM quickly converted one of the UK’s major Foodservice wholesalers to sole supply (removing the 2 incumbent suppliers) and built a sizable Group and Independent end user business.

JAM handled all aspects of growing this business with the Florette team – working as one combined team.  Over a period of 4 year built the business unit to enable clinet to recruit a full time sales team, which we helped train.

We continued to work closely, handling all trade marketing and working on new projects.

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Market Research

Desk combined with targeted field work to really understand why Florette had be previously unsuccessful in this market sector.
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Account Managment (Sales Team)

Deployed JAM team of 4 experienced account managers to open doors